Ian was looking to change the direction of his own personal brand but at the same time carry some known and trusted branding across. The website he wanted was a modern, responsive and tiled layout. The words Ian used to describe the new look was a windows 8 look with visual quick link tiles.
Websites are becoming more and more visual so a tiled layout was a brilliant option to guide people to where they needed to go on the website; without them needing to read to much.
Ian also wanted a way to show his group coaching and key note events. Not only to show the events but to keep people on his website by settling any event costs through a payment gateway on the website. This allows him to share his events on his social media pages to bring people to his website and keep them their to explore his resources and knowledge.