AB Pipelines, based near Frimley in Surrey, had had their website for years. All the information on it was good but unfortunately it was written in Flash. This meant that it was impossible to view on a mobile phone or tablet device. Additionally when a site is written in Flash unless it is done well there is no actual text for Google to be able to look at and add to it’s index of the Internet. Therefore the website was, to all intents and purposes, invisible to Google.
We rewrote the website on the WordPress platform. The website is fully responsive and adapts itself to the device it is being viewed from. We also added more photos of the specialist pipeline work that they do and made sure to add plenty of good, strong calls to action to encourage the visitor to pick up the phone to solve their pipeline problems.