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Five essential things you need on your website to win customers

Five essential things you need on your website in order to win customers

Most businesses these days will have a website, but what is a website for?

It’s not good enough to simply have a website, it needs to work for you. Let’s have a look at our 5 top tips!

A Clear Purpose

website design havant

In our current ‘Google’ world, people will click on your site link and make the decision very quickly about whether they are going to stay on your page – this might only take a few seconds of their time.

So, how are you going to keep someone on your page? You might have the best products or service out there, but you need to attract and keep attention of the viewer to make the sale. Think carefully about colour, picture and layout. If your page isn’t as successful as you would like, there are many companies out there who can advise. Contact us here at YesCanDo Web Design and let us evaluate your site today!

Easy Navigation

website navigation


If you haven’t made it easy for people to find what they’re looking for on your page, they aren’t going to stay on your page to figure it out for themselves! There are three main things that people visiting your website will want to know: what you are offering that is different from ‘the others’, how to purchase your assistance/products and how to contact you to ask for help.

Tabs on the landing page are the easiest way for people to access this information and people in general are used to navigating webpages via tabs, if you have different ideas for navigation do get someone else to evaluate this for you.

Accessible Contact Information

for how people live now!

Quite often, contact information can be found by scrolling right to the bottom of a webpage. This is just annoying! Make your contact page easily accessible the minute someone lands on your page.

orange-phone

Next step: think about the devices people are going to be using to access your page. When people land using their computer, tablet or phone, make it easy for them to email you! Have a link they can click on to email you.

*Top Tip* people want to know how long they will have to wait for a response – have this written clearly on the email page (and make sure you can respond in that time!). With people on the go more and more, you really HAVE to have a clickable phone number. People want to know the answer ‘now!’ – give them what they want!

YesCanDo Web Design always make contact information stand out and located in several places. We do this for all our websites and believe along with it being clickable that it is vital!

Social Media

social

Not too long ago, this could have been included under the ‘accessible contact information’ heading.

Here at YesCanDo, we believe that great social media interaction is fundamental to growing your business. Social Media does expose you to negative feedback as much as great feedback. What makes the difference between damaging feedback and a positive reaction is how you deal with the negative aspects of social media. Keep on top of replying to posts/tweets and always stay polite.

YesCanDos top social media platiform is 100% Facebook. We have used it's power to work for our bussiness in ways we could not have imagened.

As with emails and phone numbers, make sure people can click on the icons for social media on your site and are re-directed to your pages.

Quality SEO content

All websites should have great content. Whether you are giving people who land on your page advice, information or giving your opinion on current trends within your speciality, keep it posted regularly and up-to-date!

google

What is SEO content?


SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Great, but what does this really mean?

Articles that are written to be SEO, examine what you are really trying to do with your site. This is then expressed through keywords. For example, if your aim is to appear on the first page of a Google search when someone searches for "Best Hayling Island Estate Agent", your SEO writer should write you an article with that has these keywords and string phrases in.

This is something you can learn to do, but when you are looking for either a great lift for your site or a new website, always ask for SEO content to be written by a professional. Here at YesCanDo web design; website wording, written by our professional copy writer is part of the website cost.

Final Suggestion

Everyone loves a freebee! If you want to gather e-mail addresses, offer something in exchange. Every business has something that they can offer prospective clients or customers. If you don’t think your business does, challenge us to make suitable suggestions!