SOCIAL MEDIA IS BIG and whether you like it or not it’s here to stay. I meet a lot of business people who brush of Facebook as “something the kids use to post photo of their lunch”. Although this could be partly true, I will ask you this question, why the hell would you not want a current / future generations attention?
Hopefully you are now reading this because you want to know how you can utilise social media, right? Well, I will do my best to explain in my experience how a hand full of business sectors with vastly different audience demographics can use certain social media platforms to get people’s attention.
If you only have a few minutes to spare, just read the bold writing in each section below where I have highlighted what I think are the most valuable bits of information.
If there is one platform that you and your business should join (today!), it is Facebook! Why would you not want a database that contains over a billion people worldwide. Not only that but one that’s learns about these billions of lifestyles by watching them and gathering data. You will need a personal account before you can create a business account and can do so by clicking below.
Once you have your account set up, “Google” how to advertise on Facebook, you find many great tutorials. If use of your time is important (because let’s face it, in business we either have time or money to spend); pay someone to look after your social media or dedicate it to a certain employee in your company.
The filters within Facebook adverts can whittle down the perfect audience type and creates a low cost, effective way to advertise. Let’s say your business is a mortgage adviser and you are looking for first time buyers to market to. You can filter the search to between the ages of 20 and 32, living in a specific area. You can then create an advert that gets the attention of a more select facebook audience.
Side by side with your website, assuming you have a website (See below*), Facebook can be a great tool to publish content about your industry. Connect with a copy writer and get them to write a blog that would appeal to your audience. Now you can put this on your website and then post post the link on to your Facebook business page and pull people to your website to read the blog and then hopefully look around your website and make contact with you.
At YesCanDo we all use Facebook personally and within business and we sing its praises. It gives us a way to communicate with our clients which allows us to give a higher standard of service and communication.
*(if not then YesCanDo can make you a brilliant mobile friendly modern looking website, let’s sit down and have a coffee.)
Instagram was first launched as a free mobile app in 2010 and grew 5 years later to be a giant amongst social media. With around 3.5 million users and counting, why would you not want to be on this beautifully simple photo posting platform?
In its early days Instagram was full of a young growing audience posting pictures of their food, their surroundings and the one thing we all know SELFIES! Celebrities later took to Instagram to promote their talents to a growing audience. BANG! Instagram began to create lots of attention and thus businesses flocked to advertise to a new generation of attention.
Now businesses could advertise directly on Instagram or use product placement by paying celebrities with a mass following to post with things like nutritional juices or sportswear.
So how can the average business use Instagram to promote and grow? Let’s say your audience demographic is between 20 to 40-year-old women and your business is in makeup. Get on Instagram, add all of your friends and start to post How To… clips, customer reviews and take a photo of every happy customer looking amazing. Now post daily, share it to friends and spread across your social media platforms to bring people to your Instagram page.
Like any social media platform your aim is to get people’s attention for the right reasons. Be known as the expert in your field, and create a reality show that is YOUR business. Over time you will be respected and gain a following that can absorb for content, love your context and then maybe next week, maybe next year but at some point buy!
Snapchat has grown in size and popularity amongst a younger audience (late 20s and below) but still every day it grows it’s demographic through changing it’s platform. The mobile ONLY app has a select few big business names majority of the small to medium businesses have not yet seen a need to join. I love Snapchat personally and use it within my business as I want to be ready to ride the wave when it grows further to contribute businesses.
Are your children on Snapchat sending pictures to their friends and saving them on their 24hour story (See below *). Great news, you know of an expert to teach you how to use this platform where millions of young children are sharing photos of their life.
I think Snapchat would be perfect for a business such as hair salon. Imagine having a 24 hour Snapchat story of a day in your salon, where everyone is modern, stylish and having fun. Hopefully this would appeal to all the teenage girls whose parents spend tons of money on their proms, holidays & family events. Now I ask you, which salon will be the place that the said teenage girls want to go to spend their parent’s money? Somewhere on the high street that you know your gran uses? OR a fresh modern hip approach to a hair salon? The answer is not needed but the point is where did they get this strong feeling to be part of something modern and hip? Snapchat! Watching the smiles, amazing hair and hairdressers having fun every day on their Snapchat story. Snapchat is definitely one to keep an eye on!
*(What is a Snapchat Story?) A Snapchat story is a collection photos or videos, that over a rolling 24 hours you post to your own feed for your account. These 24 hours are rolling and once it falls of will disappear forever. Stories can be watched by yourself and all your Snapchat friends by swiping right on the app.
Twitter, twitter, twitter…. One of the first big social media platforms. The guys who made the #hashtag what it is today. Love it or hate it, it has around 332 million active users as of January 2016.
A lot of people disliked and knocked twitter as it had a maximum character amount you could post at one time. For those of you that don’t know, Twitter only allows up to 140 characters per post. Personally I love this as it allows read through a lot of posts without consuming as much content. It is then up to you to get your point across in these 140 characters or to convince people to read further via an external link. A lot of people are convinced that Twitter is dying out as it has been around for a while now and has not changed to much. I would have to disagree and say I think Twitter is one that will maintain a huge following and will continue to be popular in years to come. It has been said that the younger generation are using Twitter mainly to communicate by sending quick short messages to their peers.
If you don’t have a Twitter account, create one today and at the least use it to post your website blogs on. Don’t forget to #hashtag it will help more people that are interested in what your blog is about to find your content.
Most of you may be thinking “What the hell is Music.ly!?” Well you may have seen your kids doing lip sync music videos and sending them to each other. This is basically what it is, it is as simple as that. But Music.ly has started to expand its demographic already as it comes increasingly popular.
So why the hell would a business need to even think about this App / social media platform!? Again, it is a new generation of ATTENSION that will one day be your main consumers.
I have personally watched a great success story and in my own words will tell this story.
Two girls in America came across Music.ly in spring 2015 and fell in love with it. They were early adopters of the App, in the days where it did not have many users. One day their Music.ly videos got featured by the App managers which meant all users saw their video.
Over the summer of 2015 millions of children joined the App and fell in love with it. Due to these two events the girls became “famous” over the space of a few weeks.
Their dad was switched on and told them to buy a domain name and set up a website for yourselves, which they did. They crossed pollinated their social media platforms and became famous with hundreds of thousands of followers across all the platforms.
Following this the girls approached a nail polish company and had their very own branded nail polish designed for them. They then started to market this product and some others to their massive influential audience and began to sell to them. By the end of the summer of 2015 they became two high school girls with a mass following and a pretty large amount in their bank accounts.
My point of mentioning Music.ly as one of and my last social media platforms for business, is not what the App itself offers but the story I just told you. There will always be new social media platforms and different audiences attached to these. Whether you succeed using them for business is down to how early you join them and ride the wave and what content you put out to catch your audiences’ attention.
As a business owner, always keep an eye on the younger generation are using to communicate as they are normally the first to discover and lay the way to the success of the latest social media platforms.