Five essential things you need on your website to win customers
October 14, 2015
Jones Private Hire
January 6, 2016

What makes a website mobile friendly?

What makes a website mobile friendly?

So many people are now using smart phones and tablets, that websites just have to be easily accessible to people visiting form devices other than laptops or computers. Think about how you use the internet from your mobile device – are you flicking through websites to find the information or are you reading every last piece of text on the site? The answer is probably that you spend very little time on a site before deciding whether to stay or not, and probably less time than if you are on a computer. Make every millisecond count! Let’s have a look at some of our top tips to make your website mobile friendly.

1) Google is pretty much the standard search engine people will use to search for websites.

They have their own mobile friendly test tool to give their opinion on whether your site is mobile friendly. The results appear in three sections:

  • a) Whether the search decides your site is mobile friendly and if it decides your site is not, it provides the top reasons why it doesn’t.
  • b) How Googlebots sees your site
  • c) Advice on how you can make the changes required to make your website mobile friendly.

This is a great test, but there are a few things to consider before changing every part of your website to please Google. This test tells you how Googlebot sees your page rather than how mobile device users will. The test still is very useful as you can use the feedback as advice for SEO. One of the main reasons the Googlebot will ‘fail’ your site is because links are too close together (we will cover this on another point) The best thing about using this test is that it shows whether Google considers your page mobile friendly or not. If the test says ‘no’ then your page will be pushed down the results list in favour of similar sites that are mobile friendly.

Here at YesCanDo, this is what we do! It doesn’t matter if we designed your original website or not, we are here to help – get in touch!

2) How do we use mobile devices verses a laptop or computer? "Make sure your site is completely navigable with one thumb and requires no pinching to use," says Marc Weisinger, director of Marketing, Elite SEM, a search engine marketing firm.

This is such a great tip – how many times have you given up on a mobile site because it was impossible to navigate? Mobile phones (even the massive iPhone 6plus!) is really optimized for use with a thumb or one finger – make your site easy for the casual user to navigate and the serious user will love it.

The other issue that falls under this heading is the size of the targets you are expecting the website user to use. On a computer or laptop, the user has control, with a mobile device, you have to guess where your finger or thumb will land – make it easy for your potential customers and make the targets large and away from others.

3) Simple design, short and sweet content. With this point comes the reminder we talked about before – you have but a few seconds to grab the attention of your site visitor before they make the decision to stay or leave. Think about this when you decide on the font size and any pictures you might use. Remember that there are still people out there using (shock horror) 3G, not 4G on their phones (check the 4G coverage in your area). If your site is full of pictures that take ages to load, or even don’t load, then however great the site looks, they probably won’t stay to find out. Images on your website should always be as small as they can, in the 10s of kb for each photo (jpgs are always the best format to keep size down).

Even with huge phones, there is much less space on a mobile device’s screen – decide what information is really important for you to get across and stick to that. Remember that the site visitor will have to do a lot more scrolling to view text on a mobile device. If you have so much text, they are scrolling continuously to find what they need, are they going to stay on your site?

4) A point that we here at YesCanDo & bring up time and time again when giving advice to our web customers, is: make it easy for potential customers to contact you!

Your phone number, email address, location map and any other contact information, should be made very easy for people to find on your site. Bare in mind that people may be trying to locate you physically using their mobile devices. As with so much of advice – make it easy for them!

5) Our last tip for today, which could also make or break getting that next client is forms on your site.

In this age of being able to contact anyone and instantly, make sure site viewers on mobile devices can easily fill in the contact forms on your site. You need to make sure you get all the information you need, but make it simple for people to give it to you. Although not mobile specific, offering something in exchange for their details is a great idea.

Is your website not mobile friendly?